Directions: For this part, you are allowed 30 minutes to write
A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese. 1.娱乐活动多种多样
2.娱乐活动可能使人们受益，也可能有危害性 3.作为大学生，我的看法。 二.快速阅读（9：30－9：45） Media Selection for Advertisements
After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of
advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that
Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.
is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and
more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which
Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspaper?
After television, the medium attracting the next largest annual ad revenue is
newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.
Newspapers are a less expensive advertising medium than Radio
Advertising on radio continues to grow Radio is often used in
day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.
Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the
local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. Magazines
Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the
Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising
newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers
travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past. Can change their messages more quickly. Internet
Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail
1. Television is an attractive advertising medium in that_____________. A) it has large audiences
B) it appeals to housewives D) it is affordable to most advertiser
2. With the increase in the number of TV channels_________. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased
C) advertisers' interest in other media has decreased D) the number of TV ads people can see has increased
pared with television, newspapers as an advertising medium_________________. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively
4.Advertising on radio continues to grow because ___________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio.
5.Magazines are seen by advertisers as an efficient way to___________. A) reach target audiences
B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages because_______
A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays
7. The challenge to Internet advertisers is to create ads that are___________. A) quick to update
B) pleasant to look at C) easy to remember D) convenient to access
8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________
9.Direct mail is an effecitive form of advertising for businesses to develop_________________________
10.This passage discusses how advertisers select________________for advertisements.
注意：收答题卡一作文和快速阅读部分（9：45－10：00） 三.听力部分（10：00－10：35） Section C
注意：此部分试题请在答题卡2上作答。
We're now witnessing the emergence of an advanced economy based on
information and knowledge. Physical(36)___, raw materials, and capital are no longer the key(37) ____ in the creation of wealth. Now, the(38) ____ raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39) ___ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)____ in mind work. They deal with symbols: words,(41) ___ and data.
What does all this mean for you? As a future knowledge worker, you can expect to be(42) ____ , processing, as well as exchanging information. (43)____ , three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)____ .
conventional workplace, as you are familiar with. (46)____ , and don’t wait for someone to “empower” you. You have to empower yourself. 四.阅读词汇部分选词阅读及完型 （10：35－11：25） 选词填空 Section A
Question 57 to 61 are based on the following passage. -48- to a little college French.
I hesitated. How would I, unable to speak the language, -49- unfamiliar with local geography or transportation systems, set up-50- and do research? It seemed impossible, and with considerable-51-I sat down to write a letter begging off.
Halfway through, a thought ran through my mind: you can’t learn if you don’t try. So I accepted the assignment.
The point is that the new, the different, is almost by
I’ve learned to ski at 40, and flown up the Rhine river in a –55-. And I know I’ll go to doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept
anxiety as another name for challenge and I believe I can-56-wonders. 注意：此部分试题请在答题卡2上作答。 B.advanced J.moments C.balloon K.news D.claim L.reduced E.constantly M.regret F.declare N.scary G.interviews O.totally H.limited 阅读 Passage One
Question 57 to 61 are based on the following passage.
Global warming may or may not be the great environmental crisis of the 21st century, but- regardless of whether it is or isn't
A1 Gore calls global warming an \"inconvenient truth,\" as if merely recognizing it could put us on a path to a solution. But the real truth is that we don't know enough to relieve global warming, and - without major technological breakthroughs - we can't do much about it.
From 2003 to 2050,the world 's population is projevted to grow from 6.4 billon to 9.1 billion ,a 42% increase.if energy use per person and technology remain te same,total energy use and greenhouse gas emissions(mainly,CO2)will be 42% higher in 2050.But that's too low,because societies that grow richer use more energy.We need econmic growth unless we condemn the world's poor to their present
Poverty and freeze everyone else's living standards.With modest growth,energy use and greenhouse emissions more then double by 2050.
No government will adopt rigid restrictions on economic growth and personal freeom (limits on electricity usage,driving and travel)that might cut back global
warming.Still,politicians want to show they're \"doing something\"Consider the Kyoto Protoco(京都议定书).It alowed countries that joined to punish those that didn't.But it hasn't reduced CO2
emissions(up about 25% since 1990),and many signatories(签 字国) didn't adopt tough enough policies to hit their 2022-2022 targets. The practical codusion is that if global warming is a
potential disaster,the only solution is new technology.Only an aggressive research and development program miaght find ways of breaking our dependence on fossil fuels or dealing with it.
inconvenient truth is that if we don't solve the engineering problem, we're helpless. 57.What is said about global warming in the first paragraph? A) It may not prove an environmental crisis at all. C) Serious steps have been taken to avoid or stop it. D) Very little will be done to bting it undet control.
58.According to the author's understanding, what is A1 Gore's view on global warming?
A) It is a reality both people and politicians are unawre of. B) It is a phenomenon that causes us many inconveniences. C) It is a problem that can be solved once it is recognized. D) It is an area we actually have little knowledge about.
59.Greenhouse emissions will more than double by 2050 because of ___. A) economic growth B) wasteful use of energy
C) the widening gap between the rich and poor D) the rapid advances of science and technology
60.The author believes that, since the signing of the Kyoto Protocol,____. A) politicians have started to do something to better the situation
B) few nations have adopted real tough measures to limit energy use C) reductions in energy consumption have greatly cut back global warming D) international cooperation has contributed to solving envoronmental problems 61.What is the message the author intends to convey?
A) Global warming is more of a moral issue than a practical one. B) The ultimate solution to global warming lies in new technology.
C) The debate over global warming will lead to technological breakthroughs. Passage Two
Question 62 to 66 are based on the following passage.
Someday a siranger will read your e-mail without your permission or scan the Website you've visited，Or perhaps someone will casually glance through your credit card purchases or cell phonebills to find out your shopping preferences or calling habits.
Psychologists tell us boundaries are healthy, that it's The key question is: Does that matter?
For many Americans, the answer apparently is \"no.\"
When opinion polls ask Americans about privacy, most say they are concerned
about losting it. A survery found an overwhelming pessimism about privacy, with 60 percent of respondents saying they feel their privacy is \"slipping away, and that bothers me.\"
But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths(收费站) to avoid using the EZ-Pass system that can track automobile movements. And few turn donw supermarket loyalty cards. Privacy economist A lessandro Acauisti has run a series of tests that reveal people will
surrender personal information like Socail Security numbers just to get their hands on a pitiful 50-cents-off coupon(优惠卷)。
62. What does the author mean by saying \"the 21st century equivalent of being caught naked\" (Lines 3-4,Para.2)?
A) People's personal information is easily accessed without their knowledge. B) In the 21st century people try every means to look into others' secrets. C) People tend to be more frank with each other in the information age. D) Criminals are easily caught on the spot with advanced technology.
63.What would psychologists advise on the relationships between friends? A) Friends should open their hearts to each other. B) Friends should always be faithful to each other. C) There should be a distance even between friends. D) There should be fewer disputes between friends.
64. Why does the author say \"we live in a world where you simply cannot keep a secret\" (Line5,para.3)
A) Modern society has finally evolved into an open society. B) People leave traces around when using modern technology. C) There are always people who are curious about others' affairs. D) Many search engines profit by revealing people's identities. 65. What do most Americans do with regard to privacy protection? A) They change behaviors that might disclose their identity. B) They use various loyalty cards for business transactions. C) They rely most and more on electronic devices. D) They talk a lot but hardly do anything about it.
66.According to the passage, privacy is like health in that ___. A) people will make every effort to keep it. B) its importance is rarely understood C) is is something that can easily be lost D) people don't cherish it until they lose it 完型
Part V Cloze (15 minutes)
Universities are institutions that teach a wide variety of subjects at advanced levels. They also carry out research work aimed -67- extending man's knowledge of these subjects. The
因篇幅问题不能全部显示，请点此查看更多更全内容